Britain’s first Sure Hotel by Best Western; Hospitality First announce re-launch 
Here at Hospitality First, we’re pleased to announce that the former Quality Hotel Birmingham South has re-launched and re-branded to become the UK’s first Sure Hotel by Best Western this month! 
The hotel, which has become the first fully branded Sure Hotel by Best Western, is the first of many to come, which is a true accolade for our thriving hotel management company. Having had much experience within the hospitality field, the Sure Hotel will be joining the likes of Best Western Tillington Hall, Best Western Crewe Arms Hotel, Holiday Inn Express Kettering, Holiday Inn Express Castle Bromwich and Holiday Inn Express Preston South; all of which are managed by Hospitality First. 
Lucy Kovacheva, General Manager at the new Sure Hotel by Best Western Birmingham South said, “We are absolutely thrilled to showcase our recently refurbished property as part of the latest Best Western brand. Looking ahead, we are confident that we can share the success of a global brand, and Hospitality First as our management company, who are committed to investing in their properties, whilst maintaining our hotel’s individuality, and demonstrating what it is that makes us unique”. 
The Sure Hotel by Best Western is being branded as the latest edition to the Best Western GB brand, offering guests a place to lay their head at competitive prices. The team at the hotel are anticipating a roaring end of the year, and have stated that, moving into 2019, they will be taking their slice of Birmingham’s roaring tourism trade as the ‘second city’. 
Rob Patterson, CEO at Best Western GB said, “we’re delighted to welcome Sure Hotel by Best Western Birmingham South to our brilliantly different collection of independently owned properties. Best Western is investing for the future and changing for the better, and our new Sure Hotel by Best Western brand is an example of how we are delivering more to our guests. We look forward to working in partnership with the team at Sure Hotel by Best Western Birmingham South to showcase and celebrate their hotel both locally and globally”. 
The hotel provides free car parking, and getting to Birmingham City Centre from the hotel takes less than 6 minutes on the direct train. Sure Hotel by Best Western Birmingham South is the perfect place to enjoy the hustle and bustle of Birmingham, all whilst taking in the beautiful surroundings of a quaint area. Offering a superb selection of food at the hotels’ Restaurant, visitors can enjoy the best of what the Birmingham food scene has to offer. Furthermore, the lounge bar offers a range of draught beers and a good selection of wines. The Sure Hotel by Best Western Birmingham South is located in Acocks Green, and is situated conveniently adjacent to the Acocks Green Train Station. 
Notes for Editors 
For further information, images and quotes please contact: Adele Flint at PReach PR via: 
Phone - 0800 023 8125 
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